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8:30 a.m. – 9:00 a.m.
Registration + Coffee and Networking

9:00 a.m. – 9:15 a.m.
Introductions & Welcome

9:15 a.m. – 9:30 a.m
A chance to connect with fellow nonprofit leaders

9:30 a.m. – 10:15 a.m.
Keynote: Gutenberg: The Future of WordPress
Content and UX
Presented by Katherine White and Anne Stefanyk, Kanopi Studios
The future is coming. Are you ready? Learn about how Gutenberg will transform UX and content strategy by providing users the ability to create flexible content layouts in a visual, block-based editing experience. We’ll share an overview of Gutenberg, tips on how you can use it to achieve your content and design goals, and information about steps you can take now to prepare for its release as part of WordPress Core.

10:15 a.m. – 10:30 a.m.
Coffee Break

10:30 a.m. – 11:10 a.m.

  • Content: Defining Your Audiences and Their Journeys
    Presented by Amber Young, Kanopi Studios
     How well do you know your audiences? Meeting and exceeding your audience’s needs and understanding their journey is critical to your website’s success. We will discuss best practices for creating personas and journey maps as well as how, when and why to apply them when making content decisions.
  • Strategy: Design Thinking: Alignment Activities to Ensure Project Success
    Presented by Lisa Ghisolf, Gizmo Design
    Let’s face it: Website projects can no longer be defined by a boilerplate process. Evolving your website along with your organization can drive participation among all of your users: Staff, volunteers, donors, the board, and constituents. Driven by the buzzy “design thinking,” we can use a more nuanced approach that thinks of your end user first, and powers far-reaching results for your website projects. So how do you bring design thinking into your organization? From leading brainstorming meetings that are actually useful, to getting real-world feedback and buy-in from IT and other stakeholders, we’ll review common and uncommon methods and their outcomes.
  • Technical: How Amnesty International Uses Design Systems and Advanced Custom Fields to Win on the Web
    Presented by Daniel Shutzsmith and Gabriel Dekoladenu, Amnesty International USA
    Amnesty International USA launched a website redesign in May 2017 based on a design pattern that would reinforce our branding and make it easy to implement on any page using WordPress, Bootstrap 4 and Advanced Custom Fields. We’ll discuss how we defined the design pattern and why it’s important for every website to have one. Then we’ll explore how ACF uses flexible content and repeater fields to create an infinite number of design possibilities while still maintaining design guidelines. Code, design and process will be shared.

11:15 a.m. – 11:55 a.m.

  • Content: Light Up Your Content to Attract Donors
    Presented by Jasmine Powers of
    WordPress is a versatile platform that can handle video, audio, text, and images, yet it is often underutilized as a way to publicize the work that nonprofits do. Learn easy ways to plan, capture and distribute heartwarming stories that inspire people and businesses to give. You’ll learn to build a plan around what to publish and when, methods for gathering user-generated content, and the best plugins to amplify your content for high visibility.
  • Strategy: If it Ain’t Broke: How to Tell if Your Website Needs a Full Rebuild or a Focused Retune
    Presented by Anne Stefanyk, Kanopi Studios
    It seems like it’s time for a change. Maybe your website is acting sluggish or isn’t driving the conversions you hoped for. You may have heard a bit of negative feedback from customers, and you’ve definitely heard about the benefits of Drupal 8 by now. But do you know the scope of the change that’s needed to get things back on track? Do you need to start from scratch and rebuild your website or can you evolve the investment in your existing website with a smart retune? In many cases, all is not lost when it comes to your website. There are a number of cost-effective solutions available that can help you get your site back on track. In this session, we will focus on the process we use to find the most reasonable solutions to common website problems by assessing a website’s user experience and technical foundation.
  • Technical: Integrating a WordPress website with your SalesForce CRM
    Presented by Nate Allen and Colleen Campbell, Firefly Partners
    Integrating a WordPress website with your Salesforce CRM? You may be running into roadblocks when it comes to what your plugins can (and can’t) do. We’ll cover ways to turn your WordPress site into a powerful tool that can enhance your Salesforce data and expand what you know about your constituents, including custom integrations that support beautiful user experiences while saving you time and energy. We’ll share examples that showcase events, custom user accounts, volunteer management, and interactive maps.

12:00 p.m. – 1:00 p.m.
Lunch & Table conversations

1:00 p.m. – 1:15 p.m.
Overview of afternoon

1:15 p.m. – 1:55 p.m.

  • Content: Wrangling Subject Matter Experts and Meeting Content Deadlines
    Description coming soon
  • Strategy: Effective & Affordable User Research
    Description coming soon
  • Technical: Accessibility: Beginning the Journey
    Presented by Ben Byrne and Chris Harmoney, Cornershop Creative
    Making sure your WordPress site is accessible is important for so many critical reasons, but it can be intimidating to sort through the details to determine which standards to try to meet — Section 508? WCAG 2.0 level AA? — and figure out if you’re meeting them. What’s important to keep in mind, though, is that ANY accessibility efforts are better than none. Being mindful of not letting the perfect be the enemy of the good, this session will cover “getting going,” outlining some of the most important low-hanging fruit you should be sure to address, and highlighting easy and free automated testing tools you can take advantage of. Even some simple actions and tests can make a huge difference for your users! Accessibility perfection may be a journey of a thousand miles, but attend this and we’ll get you on the road and help you take the first few big steps.

2:00 p.m. – 2:45 p.m.

  • End the Chaos: Organize your WordPress Media Library
    Presented by Sarah Fargusson, Cornershop Creative
    Is your WordPress media library out of control? Do you have 50 copies of the same image? Never fear, we have the solution! With Media Deduper and other media organizing plugins, you can finally control the chaos of your files by finding and replacing duplicates, preventing future copies of the same file, grouping images into folders, and much more to keep your site organized and efficient. Learn how to help save you time, space, and headaches with an overview of its features and how you can get started using it on your site today.
  • Build Powerful Donor Forms with Gravity Forms
    Presented by Herb Hanson, Jewish Federation of Metro Detroit
    This session takes a look at integrating the commercial Gravity Forms plugin, including some out of the box addons that are currently available. By examining a case study from the Jewish Federation of Metro Detroit, we will also discuss how to customize the plugin via PHP functions in order to better meet the needs of donors and fundraising teams.
  • You are Not Alone: You’re Part of the WordPress Community
    Presented by Tara Collins and Jason King, NTEN Community Organizers
    In this session, we’ll suggest ways that your non-profit can benefit from being part of the wider WordPress community. We’ll signpost WordCamps and do_actions, help and discussion forums, groups on social media, local meetups and jobs boards and more. We’ll also discuss ways that you can learn from and give back to the community.

2:45 p.m. –  3:00 p.m.
Coffee Break

3:00 p.m. – 3:15 p.m.
Afternoon Regroup & Overview

3:15 p.m.  – 3:55 p.m.
Peer to Peer Problem-Solving Sessions

4:00 p.m. – 4:15 p.m.
Close/Finish the Day

4:30 p.m. –  6:00 p.m.
Happy Hour Sponsored By Kanopi Studios and Cornershop Creative